In this episode of the UpliftHER Leadership Series on the Self-Care Goddess Podcast, I had the absolute pleasure of speaking with Yamilca Rodriguez—a branding expert, TEDx speaker, author of The Brand Therapist, and CEO of Bespoke Branding.

Our conversation was such a beautiful exploration of how identity, self-awareness, and balancing both the light and shadow within us can unlock authentic leadership and fulfillment. Yamilca openly shared her journey from corporate burnout to embracing enchanted identities and stepping into her true calling.

Here’s what we covered in this inspiring episode:

✅ The hidden power of archetypes in personal and business branding

✅ How embracing your shadow side leads to wholeness and self-acceptance

✅ Navigating burnout and creating sustainable self-care practices

✅ Balancing feminine vs. masculine energy in leadership and daily life

✅ Using breathwork, meditation, and dreams to access creativity and clarity

✅ Yamilca’s evolution from corporate life to entrepreneurship, fashion, and now her PhD in wisdom

If you’d love to connect with Yamilca and dive deeper into her work, here are some wonderful resources:

🔗 https://www.instagram.com/yamilcabrandtherapist/

🔗 https://www.bespokebranding.io

📖 Her new collaborative book: https://www.bespokebranding.io/thebusinessplaybook

📝 The Brand Therapist Workbook: https://www.bespokebranding.io/brand-therapist-workbook

🎙️ Her Brand Therapist Podcast: https://shows.acast.com/brand-therapist/episodes

🎯 Take her fun and insightful Brand Quiz: https://brandquiz.bespokebranding.io

📚 Her programs:

Archetype Brand Mastery Program: https://www.bespokebranding.io/archetypebrandmasteryprogram

Archetype Brand Empowerment Program: https://www.bespokebranding.io/archetypebrandempowermentprogram

This was such an enriching and soul-nourishing conversation. I know you’ll walk away with wisdom and practical tools to strengthen your leadership, embrace your authentic self, and step into your full potential.

👍 If this episode resonates, please like, comment, and share it with someone who would benefit from this wisdom.

Through my 6 Pillars of Self-Care and B.R.E.A.T.H.E. Method, I help you reset your nervous system, release stress, and realign with the life you were meant to live. 🌬️ Expect guided breathwork, mindset shifts, and rituals for a healthier body, mind, and spirit.

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